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inventor.thinker.designer.leader

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I have over 11 years digital design experience. I have lead multi-disciplinary teams to deliver simple and innovative solutions for my clients. I create digital-enabled experiences and products and mechanisms to way-find the digital medium. I have designed social oriented experience for multi-touch screens, websites, mobile devices and software centered around creating opportunities for people to interact with each other and less with things.

My experience includes:
I specialize in creating next-gen products that center around social interactions and mobility. I have designed interfaces for multi-touch screens, websites, mobile devices and software. I have crafted breakthrough, award winning cross-platform experiences such as mobile sites and alternate reality games.

In addition to my fulltime work, I actively contribute to the user experience community through speaking engagements, panels and reviewing papers for conferences and am currently serving as Local Leader for the San Francisco Chapter of the Interaction Designers Association (IxDA). I have also been working to create events centered around social impact.

I am a seasoned designer, strong communication and client skills with the ability to create compelling, appropriate design, and most importantly, the ability to think strategically and solve design problems.

SEEKING: I am seeking opportunities in an innovative and design-oriented enviornment. I am especially interested in non-screen based interaction design. The nebulous area between people interacting with space and computer-related devices and information. Mobile, experimental interface design, touch-screen, kiosk based design and designing for interactions that are not strictly web or software based.

WORK EXPERIENCE

Senior Product Designer, Strategy & User Experience MOTO
San Francisco 2009-present
Design thinking for new consumer products and services. Lead brainstorms, help craft strategy, create concept videos and other visual materials to convey concept design, delivery of conceptual models , feature description and manage, prepare and present creative for business and strategic development and project presentations.

Digital Product Design Director AKQA
San Francisco 2007-2009
Creation and design lead of behaviors across multiple platforms for clients such as Nike,McDonald's and Microsoft. Mobile, web, Facebook applications, Alternate reality games, new product concepts.

Contract User Experience Lead
San Francisco 2007-2009 Freelance design information design, and designing user experience related to communities and social networks and new consumer products.including work for:
eBay - a large information graphics project detailing the eBay Network, core departments, traffic trending and user flows.
Adobe Systems Inc., - work for the Abobe web team
AOL - Experience Design and logic design for a visual rss feed reader
Bank of America - Experience Design for Bank of America's Small Business Community Product

User Experience Lead Yahoo!
Sunnyvale, CA 2005-2006
Product design (visual and interaction design) for Yahoo! Groups and ideation for the user experience and business strategy for the next generation of Yahoo Groups.

Product Designer, Microsoft
Redmond, WA 2000-2005
Microsoft New Consumer Products Incubation Determined physical input and interaction models for a new consumer product concept now publicly known as Surface. Designed the shell design for the product demonstration and designed applications used for testing gesture input methods. Participated in user research efforts including comprehensive ethnographic studies, and designed music player functionality.

Microsoft Consulting Services Creative A member of a team that dealt directly with clients of Microsoft to create appropriate design for various platforms. Interacted closely with development teams, project management, and client's internal teams to develop and deliver solutions.

EDUCATION

Domus Academy
Milano Italia, 2007
Intensive summer course on design of innovative consumer electronic tools in the context of mobility considering both tangible qualities (physical manipulation, gesture) and social networking functions and services.

California State University, San Bernardino 1994
Art and New Media Studies

Fashion Institute of Design, Costa Mesa
Art and New Media Studies

RECENT PROJECTS

I Hate You/I Love You
Interactive installation

HeatMap.mobi
Conceptual Product Design

NikeLab, 2008
Senior Interaction Designer

McDonald’s.URL
Design Director, Global Templates for McDonalds website

The Lost Ring, 2007
Senior Interaction Designer

SOFTWARE APPLICATIONS

Wachovia Bank, Call Center Application
Lead User Experience Design

SPEAKING ENGAGEMENTS

The New Mad Men from Silicon Valley
McCann Worldwide, San Francisco, 2009

Designing for Multi-targeted Experiences
UX Australia, Sydney Australi,a 2009

Viz Farm
SF IxDA, IDEO San Francisco, 2008

Reviewer for CHI Conference, 2008

SKILLS

Leadership/management in:
user experience, product design, interaction design, prototypes, user interface design experience and strategy, information design, prototypes, user interface design

My experience includes designing for multi-touch screens, portable devices web-based applications, content web sites, and software applications.

I work with project stakeholders to gain an understanding of project drivers to meet their expectations, defining requirements & features, evangelizing and promoting design to team, establishing work-flow diagrams and map tasks, creating visual design comps + Designing wire frames + Consolidating these ideas into prototypes + I maintain awareness of team members’ work and provide constructive feedback to ensure quality of work +

I lead conceptual development and brainstorms, Inspire creativity, innovative thinking, strong marketing concepts and solutions through thoughtful management.

I work with Project Managers and other team members to ensure time-lines, resources, and budget allocations can meet project scope project list.

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