egoist vs empathy in design
Observed in Design Observer:
"designers are either empathizers or egotists. Most of us are empathizers; we want to please our clients and we are happy to forgo some personal gratification in favour of giving them what they are expecting. But egotists are only interested in getting what they want: they have a fundamentalist certainty about themselves and their abilities. Their work is often better than the work of the empathisers."