Virtual revolution –
Celebrities vs. spectators vying for attention
This is the currency and resource

See article about this on Washington Post
Thomas De Zengotita Draper Grad School New York.
Affects of print on modernity

Next to food drink and sleep the need to be significant the need for attention

There is only so much that fits on the screen of human consciousness.

People are staging their own lives and are the stars.

Me worlds – flatter people in their network- keep attention on yourself

Mediated world

Flattery of representation –representations of all things by their nature address you.

To call attention to itself and pay attention to you

The rise of the flattered self
Rise of mediated entities addressing us

The flattered self is deluded into thinking he or she is the center of the universe.
Reflecting back to us about who we are.
Announcing to yourself who you are
The age of fusion
Fashion, music, entertainment

genre-breaking

fact-fiction mashups

a large phenomenon
all the little creators
there no Picassos anymore…
everyone thinks they are a little Picasso and everyone is trying to be original and feel special
everyone is special
everyone is making stuff out of what is around them
hundred and millions of people trying to be original.

You are not a unique flower (my note)

There is no such things as real experience it has always been mediated via language

Sheer quantity

Quantity, quality, ubiquity

Difference between now and before post-modern turn
Realizing that everything is mediate became common sense.
(in the 1960’s this really happened)

Media puts distance between experience.

The one who makes himself
agermensch ubermensch

environment of options

Decartes - the modern individual -

project of self-making

we make the world we live in
we make the ourselves

Whats left of reality and if we lost it what was it to begin with?

Everything is Miscellaneous