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Posted by aynne at 12:48 PM | Permalink
I recently came to know of an interesting project called Dutch Dialogues focused on finding new urban planning/architecture/social design solutions for the rebuilding of New Orleans.
Some key takeaways:
1. Work with the terrain you have. Louisiana has water. Rather than trying to fight nature, how can this be made to work as an advantage to the residents and improve the landscape.
2. Think holistically, traditionally different agencies have been responsible for different yet interconnected parts of the system. By consolidating departments and leveraging the deep subject matter expertise of certain areas and functions better solutions can emerge.
Posted by aynne at 02:26 PM | Permalink
Last night I had the opportunity to attend an event featuring the designer of Barak Obama’s logo and the UX Designer of Obama’s campaign.
Barak Obama’s campaign was historical for many reasons but I suspect one the main reasons for it’s unprecedented success was the infusion of user-centered design throughout the campaign.
Some tips and tricks I gleaned from the talk:
Know that your design will be out in the world your work will be used in ways you hadn’t expected. Make assets down-loadable so the public can create professional quality materials from their home printers.
Control color – this is the first thing people see and have a visceral reaction to. Use web-safe colors and make the design flexible to look good in Black and white and without the need for extensive color correction
Design for many platforms and create consistency: online ads, mobile, tv, video, email, micro-sites, badges, social networks,...think about how your experience will be across all these platforms.
Throw out the “above the fold” mentality – use information design and color. Don’t let anyone talk you out of whitespace.
Trust your instinct advocate for good experience at all times even if it means going against convention or your personal taste
Whenever possible geo-target content
Get to know analytics use statistics to A/B test and get empirical evidence for anything you aren't sure about or has contention with the team.
No robot language When designing forms ask questions. “What is your email address?” Vs “Enter email address”
Posted by aynne at 04:46 PM | Permalink

Posted by aynne at 01:15 PM | Permalink
Holy Cross Hospital in Maryland has an emergency room designed expressly for Seniors.
Smart thinking and right on demographic trend.
Posted by aynne at 01:14 PM | Permalink
Posted by aynne at 09:47 PM | Permalink
Posted by aynne at 03:31 PM | Permalink
“ Dictating who you can love is like trying to dictate when you can breath. "
We should all be so lucky to find someone we want to be with the rest of our lives.
How anyone could justify taking that joy away just mystifies me.
"Fidelity": Don't Divorce... from Courage Campaign on Vimeo.
Getting the point across
Inexpensive, viral, emotive, persuasive...
and just in time for Valentine’s Day
(warning... Total tear-jerker)
Posted by aynne at 03:43 PM | Permalink
Inspiration and Quotes: IxDA Speakers
Music: Walk Slowly, Supercar
Posted by aynne at 09:23 AM | Permalink
I am pleased this year I will serve with Josh Damon-Williams as local San Francisco IxDA Leader.
Visit ixdasf.org. We will focus on Continuing Education, Mentorship and Community amongst the design community that is local to SF. Life long learning and sharing for like minded design professionals.
Posted by aynne at 11:26 AM | Permalink
Posted by aynne at 06:02 PM | Permalink
Posted by aynne at 07:56 AM | Permalink
