I am pleased to be on the other side of the hot seat this month with my former AKQA colleagues Mauro Cavelletti and Guillermo Torres as a panelist for the November IxDA-SF Event: The New Mad Men come from Silicon valley.

From the site:

The future of advertising is in digital media, as people stop reading newspapers and people turn off their TVs in favor of Facebook, advertising agencies are struggling to redefine themselves as fast as the audience their trying to reach. In the last few years we have seen agencies build IxD teams from scratch, which has been a great opportunity for IxD designers. But it has been a challenge for designers to insert themselves in the copywriter/art director led process.

In this talk we will discuss why the IxD community needs to take notice and take this as a great a great opportunity for our discipline to move forward and learn from fellow creatives. We'll share winning strategies for including design thinking in an industry known for creating more problems than solving them.

More information at IxDA-SF