CCA, Professor and Chair
At home with
Gen Z - CCA+Samsung Research
Strategy through storytelling
Near futures studio
I led a course in the Interaction Design BFA program at CCA where we explored what a near-future smart home might be like for GenZ (people born from 1995 to the early 2000s). Students participated in a three-month design research engagement that examined market behavior, socio-economic trends, and attitudes of their age cohort. In partnership with our sponsor, they created new and/or evolved existing product and service concepts.